YouTube AdBlitz is a one-stop destination for fans during-and-after-the game to watch, vote and share their favorite Super Bowl ads.
Talking polar bears, pseudo-celebrities, dancing babies and supermodels! The Super Bowl is the biggest game with the best ads. Our goal for AdBlitz 2013 was to create a one-stop destination during-and-after-the-game for users alike to watch, vote and share their favorite ads.
Together with B-Reel, we created a completely new brand identity for YouTube's annual program. Filled with social commentary, fun facts, interactive widgets and of course, the Super Bowl ads themselves! We also produced a second-screen experience specifically for mobile users during the game, an online promotional video about the campaign to signal when voting started, print materials as well as rich media units which included two YouTube mastheads.
Ad Blitz 2013 was promoted on the Google.com and YouTube home pages for 24 hours. The project was also heavily featured in AdWeek.
That project was initiated at Google in collaboration with Nathan Reuss, Kevin Siwoff, Sue McCauley, Karyushi Casper, Ann Kidder. The whole experience and visuals were developed in partnership with our friends at B-Reel LA.