Pick the music that matches your mood with La Blogotheque and 5Gum.
“The Switch” is a YouTube musical experience where you can choose musical acts based on your mood at the time - energizing or relaxing. A dynamic background thematically adapts Instagram images to the videos. The Switch included 4 live shows recorded in unconventional places (warehouses in Downtown LA, lofts in Brooklyn) and featuring Theophilius London, the Givers, Other Lives and Childish Gambino.
The Switch was awarded with a FWA Site of the Day, a Web Marketing Award and was an official nominee for the Webby's.
That project was initiated at Google in collaboration with Charles Jang, Karyushi Casper, Kim Gross and Yenie Ra. The whole program was developed in partnership with BBDO, La Blogotheque and Rehab Studio.