The first ever 360° live stream on YouTube with AMEX and Kings of Leon.
In August 2013, Kings of Leon was the latest AMEX Unstaged artist to live webcast on YouTube and Vevo. The show was recorded live from London and directed by Fred Armisen (SNL, Portlandia). The event was also the first live stream ever featuring a 360° video player on YouTube.
That project was initiated at Google in collaboration with Nathan Reuss, Kevin Siwoff, Sue McCauley, Karyushi Casper, Ann Kidder. The whole experience and visuals were developed in partnership with our friends at B-Reel LA.