Amplify video with dynamic interactive content.
The ZOO Content Engine (ZCE) is a video platform that provides advanced curation and content amplification for YouTube videos.
The ZOO Content Engine is a multi-screen content platform that can be customized for any brand, empowering both the user and the brand by amplifying interactive content off of YT videos. The CMS is a one stop shop allowing any brand marketer to easily manage and update content.
My role on this project was to lead the ideation, interaction design, art direction and development of the first iteration. I then led the productization of the scaled platform.
The ZCE has been used for the development of digital campaigns for Google, Ford, Renault, Playstation and Oreo.
ZCE was developed at Google as a collaboration with Kyle Locke, Karyushi Casper, John Militello, David Linder, Avani Agarwal and in partnership with our friends at Psycle.