UGC video creation made SUPER easy.
The ZOO Video Maker allows consumers to make beautiful UGC videos in a few clicks with an intuitive video generator. The platform combines users assets, brand assets and dynamic data (geo-location, weather, etc...) in order to generate authentic and brand safe video content on YouTube.
My role on this project was to lead the ideation, interaction design, art direction and prototyping of the initial concept.
The ZOO Video Maker has been then used for the development of digital campaigns for Lay's, J&J and Best Day (built in partnership with Croscon).
ZVM was initially developed at Google as a collaboration with Tina Wang, Peter Karacas and Bryan Rodman. The initial video prototype was developed in partnership with our friends at Unit9. The platform was then brought to life and productized by Bryan Rodman.