Google | AR FOR BRANDS

Revisiting iconic ad campaigns with Augmented Reality

IMMERSIVE | 3D

In 2018, Google partnered with Ogilvy and Mediamonks to inspire advertising agencies with the creative potential of Augmented Reality.

The team revisited two existing award winning campaigns for Kiwi and Perrier by creating AR extensions that using the physical environment as a canvas. The two demos were built using AR Core and were showcased at the YouTube Beach during the Cannes Lions Festival for Creativity.

At Cannes Lions 2018, we wanted to inspire the creative community to give AR a try. So we brought AR to Google's annual interactive showcase, the Google Beac...

Matthieu Lorrain was the initial inventor of the program. He led creative direction and executive production working closely with product teams and the production company Mediamonks.

Brands: Perrier & Kiwi

Partner: Ogilvy

Platform: AR Core

Production Company: Mediamonks

Role: Executive Creative Director & Executive Producer