A design experiment exploring how AI can augment human creativity by learning the unique vocabulary of a designer. Working with Ross Lovegrove, we fine-tuned a model on his sketches and biomorphic forms, allowing the system to generate new concepts that extended his distinctive creative identity.

The process was a dialogue: the AI mirrored Lovegrove’s language, proposing unexpected evolutions, while the studio refined and shaped them. This exchange led to the design of a 3D-printed chair — a functional object born from the fusion of human vision and machine fluency.

The project demonstrates how AI can become more than a tool: a collaborator that understands a designer’s voice and expands their practice, opening new frontiers for symbolic imagination and material expression.

Role: Executive Producer and Creative Director
Partners: Google DeepMind, Ross Lovegrove, Ila colombo, Lovegrove Studio, Yeawon Choi, Modem