GOOGLE | EARTH CLOUD ANCHORS

Unlock magic experiences near you

FILM | MOTION DESIGN

How do you create a product launch film in the middle of a pandemic? Produced fully remote in 4 weeks, this film announced Earth Cloud Anchors, a new Google feature helping users to find augmented reality content nearby. Powered by the same technology that Google Maps AR, it leads users to the exact location where app developers anchored immersive experiences.

Matthieu Lorrain led the creative development and executive production of the launch video. The work included the definition of the 3 use cases promoting the technology alongside the end-to-end direction of the video creation. The video was developed in partnership with the production company Mediamonks.

Brand: Google

Platform: YouTube video

Production Company: Mediamonks

Role: Creative Director & Executive Producer