GOOGLE | CARDBOOK

Expanding storybooks with Virtual Reality

PRINT | IMMERSIVE

Parents struggle with how much screen time they should allow for their kids. They want to make sure their kids have the tactile experience with paper books as much as possible. Trying to get kids to ignore screens is a losing battle, but combining screen time with books is a win. 

Introducing Google Cardbook…

Cardbook Extend books into the digital space by creating an immersive VR experience that gives kids and parents a new way to interact with characters and storylines.

Cardbook is an experimental concept developed by the ZOO in partnership with our friends at Unit9. Matthieu Lorrain was one of the 3 creative directors who developed the idea and oversaw execution.

Brand: Google

Platform: Android

Production Company: Unit9

Role: Co-creative Director