SNAP | DROPR

Bringing drop culture to the Metaverse

PRODUCT DEVELOPMENT

In 2020, fAke Artists was selected by Snap to join its startup incubator program, YELLOW. The collective worked closely with Snap product teams to develop a unique product prototype dedicated to street wear and the “drop culture”. We named it DROPR.

DROPR is a partner platform that leverages the Snapchat audience and acts as an enhancement channel for product drops. The experience incentivizes social engagement for product releases, while generating more brand awareness and engagement.

Brand: Snap x fAke Artists

Platform: iOS, Snap Dynamic Lens

Role: Creative Director